Little big words
The Economist Mar 16th 2011, 15:40 by Intelligent Life | NEW YORK
....Steve Jobs, Apple’s boss, said that the “i” was for “internet”—what most new computer-buyers were then buying computers for—while behind him the words “individual”, “instruct”, “inform” and “inspire” appeared on the screen. Apple went on to ride the “i” hard for the next 12 years, introducing the iBook, iPod, iPhone and iPad. Its software included an iLife suite with iTunes, iPhoto and iMovie. At that 1998 launch, Jobs coyly avoided making an obvious point: “i” wasn’t really about the internet or anything else, it was about you...
The Economist Mar 16th 2011, 15:40 by Intelligent Life | NEW YORK
....Steve Jobs, Apple’s boss, said that the “i” was for “internet”—what most new computer-buyers were then buying computers for—while behind him the words “individual”, “instruct”, “inform” and “inspire” appeared on the screen. Apple went on to ride the “i” hard for the next 12 years, introducing the iBook, iPod, iPhone and iPad. Its software included an iLife suite with iTunes, iPhoto and iMovie. At that 1998 launch, Jobs coyly avoided making an obvious point: “i” wasn’t really about the internet or anything else, it was about you...
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