Coffee & Power

Second Life Founder Back With New Startup, Café 

• November 1, 2011, 8:00 AM ET 
• The Wall Street Journal    
•  ...Second Life, which Rosedale founded in 1999, briefly generated intense media interest for pioneering the notion of a 3-D virtual world–an animated playground in which people take on cartoon characters called avatars. It has since been overshadowed by more game-style services. Coffee & Power, by contrast, styles itself as a place where real people get real things done. There is even a physical location for users who want one; the company is simultaneously opening its own café–or workclub, as Rosedale calls it–where people can toil on their own or meet those who have arranged to hire their services...